Digital Marketing Plan: LUVMI

A complete digital marketing plan with inbound marketing elements for fictional company LUVMI, which provides fashion rental service in the US.

Executive Summary

Target Market, Buyer Persona, Customer Journey

4Ps & USP

Marketing Budget & ROMI

Goals & KPIs

SWOT Analysis & Competitor Analysis

Inbound Elements: Keywords & Graphics Used in Campaign

Inbound Elements: Social Media Calendar, Blog, Funnel Sequence